Email overload gets a lot of attention in various venues, especially those who are big on increasing productivity.
As a Virtual Assistant, who gets most tasks assigned via email, I often struggle at keeping my main inbox below 40 messages. Most mornings I have over 100 so I get a bit up in arms when someone has added me to a newsletter list without my permission. Unfortunately it seems the connections I accept on LinkedIn are the biggest culprits. (This could also be because people are unable to access my email address on Google Plus and Facebook because of my privacy settings.)
My friend, Carla Young, shared this post earlier this month and it was an eye-opener for me. I had no idea that a violation of the CAN-SPAM act could result in a $16,000 fine.
So, as Carla asks in this post, “Is it really worth taking my email address from my social media profile and adding it to your email list without my permission?”
Additionally, as Virtual Assistants we are subject to that same $16,000 fine if we participate in these practices at the request of a client. A $16,000 fine could destroy our business overnight and no client is worth that risk.
While I’ve never made this “mistake” it certainly should be one of the 5 Things I Wish I Knew Before Starting My Virtual Assistant Business. What other things would I put on that Top 5 list? Find out on Thursday, February 7, 2013 in this free call. Tess, with Virtual Assistant Forums, and I will both share tips that will help you in your Virtual Assistant business.
Photo credit: Photoxpress user Robert Mobley